When you simply look at the cost of SEO in Charleston, you realize it is quite expensive. You may decide to do it yourself, hire a professional company, or hire a consultant, either way it is cut, it is an added expense.
Many of the top SEO firms charge upwards of 1000 per hour, this includes small business campaigns. Once you understand the time that is involved in search engine optimization, you understand why the costs are so high. One of the decisions as a business owner is to decide if the costs are necessary for your business.
One of the first questions that has to be asked is if you can afford Charleston SEO services? On the other hand can you not? In order for an SEO campaign to be affordable you have to take into account the time and budget you have available. There are three things a small business needs to consider before choosing an SEO company to run their campaigns.
The Most Important Elements Of SEO
Starting a search engine campaign is a huge undertaking, however your business may not benefit from every element. Typically the best results will employ every trick in the bag, however it doesn’t always guarantee the best results. It is more important to do the proper things at the right time, saving valuable time and resources.
SEO Time Management
When looking at an SEO campaign from the outside, you will see the most consuming resource is time. Search engine optimization is one of the most time consuming projects one can take on. If you do the project yourself to save money you are paying with your time, outsourcing it just means you are paying for someone else’s time. As a business owner you know how valuable your time is, you have to decide if you want to pay with this resource or cash. If you undertake this task yourself you need incredible time management skills, and know how to prioritize your tasks. you must be able to tackle your most important duties first and save the lesser priorities for latter.
While on the subject of time, you must be aware that SEO campaigns are a massive waiting game. While waiting for search engine optimization results, you need to realize it takes a significant amount of time to show up high in the rankings. You need ti understand how long you may be working on this campaign and what affect that will have on your business. Depending on what type of business you are in and the level of local competition, you could be looking at a waiting game of 4-6 months.
The budget you have to play with is going to be a huge factor in determining if you hire out or work the campaign yourself. While the budget is an important deciding factor it can not be your only one. A professional is going to take care of all your tasks, while you care for your business.
The true cost of an SEO campaign can only be determined by the final return on investment. You have to look at the search engines in a different way, they can not be thought of as a cost. The time or money invested in ranking higher in the search engine can bring large results to your business. Whether you invest time or money, if it is done right, you have the potential to see a larger success rate in your company. You can then take those profits and create larger SEO campaigns in the future. You will see that the money or time put in was an investment not a cost.
What Happens When You Do It Wrong
You look at the cost and it just seems too expensive to hire out, so you do it yourself. You really have to consider if it is a good decision. As a small business owner you are already at a disadvantage due to larger businesses with bigger budgets for large SEO campaigns.
If you make mistakes along the way, which is very possible for an SEO novice, you take the risk of being banned from all the major search engines. If you go the route and do the work yourself, take your time and read all you can on proper SEO, and hire a consultant to verify all of your work and scan for mistakes. If those mistakes can be caught early enough you are protecting your business and making sure they do not happen again.
There are many SEO companies in Charleston that are willing to look at your business. Call any one of them for a consultation and find out if it would be a good fit for you and you current budget.