SEO And The Digital Marketing World

When you simply look at the cost of SEO in Charleston, you realize it is quite expensive. You may decide to do it yourself, hire a professional company, or hire a consultant, either way it is cut, it is an added expense.

Many of the top SEO firms charge upwards of 1000 per hour, this includes small business campaigns. Once you understand the time that is involved in search engine optimization, you understand why the costs are so high. One of the decisions as a business owner is to decide if the costs are necessary for your business.

One of the first questions that has to be asked is if you can afford Charleston SEO services? On the other hand can you not? In order for an SEO campaign to be affordable you have to take into account the time and budget you have available. There are three things a small business needs to consider before choosing an SEO company to run their campaigns.

The Most Important Elements Of SEO

Starting a search engine campaign is a huge undertaking, however your business may not benefit from every element. Typically the best results will employ every trick in the bag, however it doesn’t always guarantee the best results. It is more important to do the proper things at the right time, saving valuable time and resources.

SEO Time Management

When looking at an SEO campaign from the outside, you will see the most consuming resource is time. Search engine optimization is one of the most time consuming projects one can take on. If you do the project yourself to save money you are paying with your time, outsourcing it just means you are paying for someone else’s time. As a business owner you know how valuable your time is, you have to decide if you want to pay with this resource or cash. If you undertake this task yourself you need incredible time management skills, and know how to prioritize your tasks. you must be able to tackle your most important duties first and save the lesser priorities for latter.


While on the subject of time, you must be aware that SEO campaigns are a massive waiting game. While waiting for search engine optimization results, you need to realize it takes a significant amount of time to show up high in the rankings. You need ti understand how long you may be working on this campaign and what affect that will have on your business. Depending on what type of business you are in and the level of local competition, you could be looking at a waiting game of 4-6 months.


The budget you have to play with is going to be a huge factor in determining if you hire out or work the campaign yourself. While the budget is an important deciding factor it can not be your only one. A professional is going to take care of all your tasks, while you care for your business.

The true cost of an SEO campaign can only be determined by the final return on investment. You have to look at the search engines in a different way, they can not be thought of as a cost. The time or money invested in ranking higher in the search engine can bring large results to your business. Whether you invest time or money, if it is done right, you have the potential to see a larger success rate in your company. You can then take those profits and create larger SEO campaigns in the future. You will see that the money or time put in was an investment not a cost.

What Happens When You Do It Wrong

You look at the cost and it just seems too expensive to hire out, so you do it yourself. You really have to consider if it is a good decision. As a small business owner you are already at a disadvantage due to larger businesses with bigger budgets for large SEO campaigns.

If you make mistakes along the way, which is very possible for an SEO novice, you take the risk of being banned from all the major search engines. If you go the route and do the work yourself, take your time and read all you can on proper SEO, and hire a consultant to verify all of your work and scan for mistakes. If those mistakes can be caught early enough you are protecting your business and making sure they do not happen again.

There are many SEO companies in Charleston that are willing to look at your business. Call any one of them for a consultation and find out if it would be a good fit for you and you current budget.

How to Find a Pittsburgh SEO Company

Finding a well-qualified SEO company in Pittsburgh, Chicago, St. Louis or any midwest city can be a bit of work. However when you want to find an SEO expert, there are 10 things you need to look for in each firm. While it seems like a daunting task now, once you find your SEO company of choice, you can stick with them for many years and return to them for all the business you need done in the future. This means that as long as the firm is open for business, you will always have an SEO expert on hand when you need one.


The only way you can be an expert is to have years of experience under your belt. This means that you will want to find as many companies in your area with at least 3-5 years of experience as well as a large portfolio to show the work they have done and the amount of success each project has had with the SEO work they completed. When meeting with the companies that you have chosen, show them a few websites and see how long it takes them to figure out what SEO changes need to be done to help it gain more search engine traffic.

Understanding SEO Levels

There are three levels of SEO, there is technical, on-page optimization, and off-page optimization. A good SEO company will have a high level of understanding in each of these three parts. The technical level of SEO is understanding the structure of the site as well as knowledge of the ease or difficulty a search engine will have crawling and indexing your content. On-page optimization pertains to the use of keywords and HTML tags that help increase the search engine traffic. And finally off-page optimization with consists of building links. If you have a SEO company with only knowledge of one of these parts, they aren’t going to have the knowledge to do their job properly.

Proven Track Record

It is easy for a company to feed you a line of fluff, but it is much more notable when they can bring you a list of previous clients as well as proof that they have honestly improved these client’s sites. Most companies will provide you with a list of references that will back up their stories of their success in optimizing the search engine traffic to their client’s site. They may also provide you the links to these sites so you can see for yourself the amount of work and dedication they poured into their work for it to be the success they say it is.

Savvy Marketing

One you take away the techy stuff from a website, all you will see is the SEO. This mostly contains old-school marketing techniques which outline the benefit to the customer or reader and pushing a sale. This must be done in a way that is tasteful and appeals to the people that are reading the information on the site to seal the deal. When a SEO company provides you with information about past successes and you look at the SEO content that they used, you should want to buy into whatever the website is selling for the SEO company to be worth its weight in gold.

Knowledge and Perspective

Knowledge and perspective are huge when it comes to SEO as it requires a lot of different parts. According to Gotch, who helps businesses with SEO in Chicago, the company you hire should have knowledge and understanding of today’s marketing techniques as well as the culture of the people they are targeting. Since technology has advanced dramatically over the last decade or so, marketing has split into many different areas, it is good to have an SEO company that understands these things.


The final parts of a qualified SEO are simple, they need to understand the big picture, have the capability to fit into the culture of your own company, possess excellent communication skills, have a passion for execution, and possess a curiosity for knowledge. Though these last few things need no explanation, they are the final 5 things that a qualified SEO company should possess. If you can find a company that possesses all 10 of these characteristics, you shouldn’t need to find another SEO company to provide you with search engine optimization.