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@ Steve Bennedik
Sky News Networked Media Editor

Do you think the fact that the McCann's have employed professional media spokepeople has helped the media coverage of the abduction, or indeed, the attempts to solve the case ?

Submitted by: the6thestate | 29 votes for this..

0 comments | Topic: Media |

Answered by Steve Bennedik

I don't think employing professional media spokespeople has done any harm, for the case or for the McCann's. I think they have benefited from getting professional advice. I am sure there are some critics who say they lit the bonfire of publicity and so deserved to be burnt. But I think once it gets out of control - and for them it probably felt like it was getting out of control - they need some level of protection. It's not easy dealing with a competitive media.

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