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Question

Steve Bennedik, Sky News website has Mc Cann's story as a leading story still quite often? How can you justify that? You would think that there are lot's of more important things to cover than the story of one missing girl?
Asked by PikkuMemy on Oct 30 2007 7:33:51 PM and supported by 28 members
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Answer

We've reported the Madeleine case extensively and comprehensively. Why? Because we, the rest of the media and the British public have recognised it as an extraordinary story with multi-layered fascination. We know the public have been and still are fascinated, data from the stories selected on our news website tells us so. Usually the media shines a light on a story, illuminates it for a while, and then moves on. With Madeleine, we have stayed shining the light probably longer than we should. We have only just removed a section heading from our list of sections. It's upset a lot of people. It's difficult moving on when you know the public appetite remains so strong, but as I wrote in the editor's blog, the move is a recognition that after seven months, the Madeleine story is no longer dominating the news in the way it was, and we can no longer justify its prominence. One of the advantages of online is that we can offer lots of different stories, and the let the users decide which ones they want to click on and read. It's a more non-linear service than the traditional television news bulletin. MORE!

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